NovaLash Unveils Protective Pillowette to Preserve Lush Lashes

NovaLash Unveils Protective Pillowette to Preserve Lush Lashes
The LASHcloud keeps lashes—and the rest of your face—dreamy



Already the industry leader in lash extensions and artistry, NovaLash has taken pretty to a whole new place—your pillow! NovaLash’s newly released, silky soft LASHcloud is a crescent-shaped pillowette designed to suspend natural lashes, extensions and the delicate skin around your eyes in midair.  The LASHcloud’s contoured edges eliminate any pillow friction that can result in tangled, twisted extensions, as well as premature shedding and unnecessary retouching.


The LASHcloud not only protects your lashes, it also offers a number of beauty benefits while you snooze!  The pillowette prevents the “crushing” of delicate collagen fibers in the skin around the eyes, a problem that happens over time which leads to age-adding wrinkles around the eyes. It also improves nasal air flow, in turn permitting increased oxygenation of the body, easing aches and pains, enhancing the effects of expensive anti-aging facial products, and even acts as the perfect companion for cosmetic surgery recovery.


Not only does the LASHcloud revolutionize your beauty sleep at home, it also allows you to keep lashes dreamy on the go, explains NovaLash CEO and Creative Director Sophy Merszei. “The 100% natural, breathable silk pillowette’s contoured edges are so versatile and precise, it’s simple to fold into a single crescent to support your neck when traveling or for times when sleeping on your back,” she continues.


Available for $67.99 by visiting or calling 1-866-430-1261, the LASHcloud by NovaLash ensures every nights sleep is a dream—and every morning’s reflection is a thing of beauty.


About NovaLash Eyelash Extensions

Established in 2004 as the first global distributor of eyelash extension products, NovaLash, Inc. has quickly become the leader in the field of lash extensions by striving to provide the best that technology, science, creative artistry and customer satisfaction can achieve.  NovaLash has since expanded into over 40 countries outside of the U.S. and continues to globally enhance the eyelash extension industry through substantial R&D, improved regulations and superior education.  NovaLash was recognized in 2007 by ICMAD for product innovation of the year and voted Reader’s Choice for Best Eyelash Extension Company in 2010 and again in 2011by Beauty Launchpad Magazine and won Professional’s Choice Award for Favorite Eyelash Extension Line from American Spa Magazine.  NovaLash continues to provide the only physician-developed training program using the longest lasting, medical-grade adhesives, earning NovaLash its reputation as ‘the healthiest’ professional lash extension system.  More information about the company can be found at and

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