The GATSBY hair wax series MOVING RUBBER records No.1 sales in Japan for men’s hair styling 2012. Since its launch in 2006, over 100 million units of MOVING RUBBER were sold to over 10 countries and regions in Asia.
GASTBY manufacturer, Mandom Corporation, recently revealed through extensive research the existence of many GATSBY fan pages created throughout the U.S. and Europe. In reply to this discovery, GATSBY touched down on U.S. soil in April 2013 to formally test the product’s potential at the Japanese Sakura Matsuri festival in Washington D.C. with the launch of the GATSBY Style Lab. Response from this effort proved extremely favorable by festival attendees thus pointing towards the success of the MOVING RUBBER hair wax launch onto the U.S. market.
GATSBY has made it their mission to expand marketing and distribution in order to reach their current and future fans of the MOVING RUBBER product. GATSBY is now sold on Amazon.com through the GATSBY official store and offered to select U.S. salons. And in addition, they excitedly announce the launch of MOVING RUBBER on the shelves of Ricky’s NYC.
GATSBY MOVING RUBBER is series of hair wax styling products skillfully developed through cooperation by expert stylists from top salons featured frequently in Japanese media. MOVING RUBBER is recognized for its unique ability to create a wide range of hairstyles. From casually arranged to elaborative styles, GATSBY promises that any desired hairstyle can be made easy and by anyone with the use of their product. Plus, once MOVING RUBBER is applied to the hair, rearranging the style becomes effortless due to the unique moveability and hold of the product.
MOVING RUBBER is available on Amazon.com and offered to select U.S. salons. It will be launched at Ricky’s NYC in November 2013.
About Mandom Corporation: Mandom Corporation the manufacturer of GATSBY products was established in 1927 with head office in Osaka, Japan. Mandom Corp. manufactures men’s and women’s cosmetics. Annual sales of fiscal 2012 was JPY60.4 billion.