A closer look at the brand that is dominating the lash sector of the beauty industry
By Anna Maria Little
Lash extensions have long been a staple for many women’s beauty regimens. But in recent years, better, longer-lasting, and easier-to-apply extensions hit the market full force. As a result, beauty professionals across the world are expanding their skill set to include lash extensions. If you aren’t one of them, you may be getting left behind on one of the biggest industry trends to date.
If you are offering extensions, are you giving your clients top of the line treatment? Just like any other beauty product, not every lash extension is created equal.
One of the most popular brands on the market is Xtreme Lashes Eyelash Extensions. They are the self-proclaimed global leader in semi-permanent extensions. With features at the Golden Globes and the Academy Awards—and a market of more than 50 countries—the company’s success is quite self-evident.
“I love Xtreme Lashes because their products are reliable, they offer high quality education, and because they are always giving back to great causes.”
The Beauty Consultant spoke to an esthetician based out of South Carolina who swears by the company for herself and all her clients. Alex Shafer has been in the industry for five years, and is Advance Certified in Xtreme Lashes Eyelash Extensions.
“I have been with Xtreme Lashes since I started,” she explained. “I love Xtreme Lashes because their products are reliable, they offer high quality education, and because they are always giving back to great causes.”
With a Better Business Bureau rating of A+ and worldwide fame, it seems you can’t go wrong with Xtreme Lashes. Still, estheticians everywhere know that a great product doesn’t always make for a great result—skill can make or break any look.
For stylists interested in incorporating extensions into their skill set, Shafer offers three things to remember:
“1. Skill level takes time.
2. It’s not as easy as it looks.
3. Continuing education is a must!”
Always remember that the more work you put into your craft, the more you get out. Though the education process can at times feel grueling, it is an integral part of getting the process down and delivering the perfect product for your clients. Xtreme Lashes offers extensive training programs to estheticians across the country. Any professional can find a class—from those just beginning to look into lash extensions to those making the switch to Xtreme Lash products.
For more information on becoming Xtreme Lash Certified, visit www.xtremelashes.com, and to see more of Alex Shafer’s work, follow her on Instagram @akshafer.