It’s a 10!

Behind the brand of It’s a 10 Haircare products

By Precious Walker

With over 20 years in the making, It’s a 10 Haircare brand has been the go-to line for many salons and beauty professionals all over. The company has built a reputation and brand on the base that each product achieves 10 things instantly in just one bottle.

It’s a 10 is owned by hairstylist and entrepreneur Carolyn Aronson. Like most companies, their success did not happen overnight. It was years worth of trial and error before this brand was able to deliver the perfect product. The endless development of this line has been greatly achieved by the products’ creators. For them, finding and creating a product that was not only different, but that could deliver salon-quality and multipurpose results, was no easy task. They sought to develop a more comprehensive line that would include everything in one bottle they always knew customers wanted and needed. They continue to strive toward creative solutions and unmatched quality in the hands-on approach of each modification to the It’s a 10 product line.

The brand features exclusive professional salon formulas that create shine, moisture balance, and healthy movement. It’s a 10 takes pride in being a cruelty-free brand that does not test on animals. Some of the quality ingredients that are included in the product line are aloe vera, natural oils, minerals, vitamin A, vitamin E, and vitamin B. The brand’s range of products includes shampoo, conditioners & masks, styling products, leave-in products, just for men products, and even hand cream. The Miracle Leave-In Product spray is a favorite.

Shampoo: Miracle Moisture Shampoo, Miracle Shampoo Plus Keratin, Miracle Volumizing Shampoo, Miracle Whipped Shampoo, Potion 10 Miracle Repair Shampoo, and Silk Express Miracle Silk Shampoo.

Conditioners & Masks:  Miracle Daily Conditioner, Miracle Daily Conditioner Plus Keratin, Five Minute Hair Repair for Blondes, Miracle Hair Mask, Miracle Whipped Conditioner, Potion 10 Miracle Repair Daily Conditioner, Potion 10 Miracle Repair Hair Mask, Silk Express Miracle Silk Conditioner, and Silk Express Miracle Silk Hair Mask.

Styling Product: Miracle Blowdry Volumizer, Miracle Defrizzing Gel, Miracle Dry Oil Spray Plus Keratin with Argan Oil, Miracle Dry Shampoo & Conditioner In One, Miracle Finishing Spray, Miracle Finishing Spray Plus Keratin, Miracle Firm Hold Gel, Miracle Leave in Potion Plus Keratin, Miracle Oil Plus Keratin, Miracle Shine Spray, Miracle Smoothing Balm, Miracle Styling Cream, Miracle Styling Mousse, Miracle Styling Serum, Miracle Texture Fiber, Miracle Whipped Finishing Spray, Miracle Whipped Styling Balm, and Potion 10 Miracle Styling Potion.

Leave In Product: Miracle Leave-in For Blondes, Miracle Leave-in Lite, Miracle Leave-in Conditioner Plus Keratin, Miracle Leave-In Product, Potion 10 Instant Repair Leave-In Conditioner, Silk Express In10sives Leave-in Conditioner, and Silk Express Miracle Silk Leave-in.

For Men: Miracle 3-in-1 Shampoo, Conditioner & Body Wash, Miracle Defining Gel, and Miracle Pliable Paste.

Hand Cream: Silk Express Miracle Intensive Hand Cream. 

The variety and selection of products is enough to keep most stylists armed for any situation that comes their way. For more information about any of these products or the brand itself, visit itsa10haircare.com.