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Japan’s No.1 Styling Product Touches Down Stateside

GATSBY MOVING RUBBER Hair Wax Has Market Share of over 60% in Japan Now available in U.S. on Amazon.com and at Ricky’s NYC
Japan’s GATSBY, a popular men’s grooming brand in Asia, targets men’s hair in the U.S. with the arrival of the top styling product MOVING RUBBER.
The GATSBY hair wax series MOVING RUBBER records No.1 sales in Japan for men’s hair styling 2012. Since its launch in 2006, over 100 million units of MOVING RUBBER were sold to over 10 countries and regions in Asia.
GASTBY manufacturer, Mandom Corporation, recently revealed through extensive research the existence of many GATSBY fan pages created throughout the U.S. and Europe. In reply to this discovery, GATSBY touched down on U.S. soil in April 2013 to formagats001com-gatsbymovingrubberlly test the product’s potential at the Japanese Sakura Matsuri festival in Washington D.C. with the launch of the GATSBY Style Lab. Response from this effort proved extremely favorable by festival attendees thus pointing towards the success of the MOVING RUBBER hair wax launch onto the U.S. market.
GATSBY has made it their mission to expand marketing and distribution in order to reach their current and future fans of the MOVING RUBBER product. GATSBY is now sold on Amazon.com through the GATSBY official store and offered to select U.S. salons. And in addition, they excitedly announce the launch of MOVING RUBBER on the shelves of Ricky’s NYC.
GATSBY MOVING RUBBER is series of hair wax styling products skillfully developed through cooperation by expert stylists from top salons featured frequently in Japanese media. MOVING RUBBER is recognized for its unique ability to create a wide range of hairstyles. From casually arranged to elaborative styles, GATSBY promises that any desired hairstyle can be made easy and by anyone with the use of their product. Plus, once MOVING RUBBER is applied to the hair, rearranging the style becomes effortless due to the unique moveability and hold of the product.
Availability:
MOVING RUBBER is available on Amazon.com and offered to select U.S. salons. It will be launched at Ricky’s NYC in November 2013.
About GATSBY: GATSBY is a Japanese men’s grooming brand launched in 1978. Product categories available on the Japanese market include hair styling, facial care, skincare, body care, shaving, fragrance, etc. GATSBY is dedicated to responding to the needs and wants of today’s young fashionable male through their line of cosmetics. Annual sales of GATSBY in fiscal 2012 amounted to JPY34.8 billion.
About Mandom Corporation: Mandom Corporation the manufacturer of GATSBY products was established in 1927 with head office in Osaka, Japan. Mandom Corp. manufactures men’s and women’s cosmetics. Annual sales of fiscal 2012 was JPY60.4 billion.
GATSBY Amazon Brand Page: http://www.amazon.com/GATSBY

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Kenneice Wilson-Smith is the Publisher of The Beauty Consultant Magazine (TBC) she first started in print media with the Atlanta Journal-Constitution at 18, with nearly 30 years of print media, circulation, sales, marketing, and advertising. Kenneice first launched The Beauty Consultant Magazine (TBC) in 2011, seeing a need for a multi-cultural beauty magazine for trade that spoke to the beauty professionals directly as a fully digital website and publication.
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