Sunny’s Hair and Wigs Shows up For Women, and All-Star Quality
By Anna Maria Little
Sunny’s Hair and Wigs call their products “high end hair extensions for the high end woman,” and devote their business model to that very image. Their brand is one focused on luxury, but also prioritizing the feminine. The company, founded 25 years ago, is woman-owned and run, and boasts high standards for their products that are difficult to find elsewhere.
“Sunny’s Hair and Wigs carries the finest quality hair available in the retail market,” Kaziem Woodbury, the assistant vice president assures us. Their line, he says, ranges from hand-tied full lace wigs, closures and frontals, to clip-in extensions, and halos—all of which come with a quality guarantee. None of them are synthetic, and even the lace on their wigs is handmade.
All of Sunny’s products are made with virgin hair, cuticle intact. They are never exposed to dyes or chemicals during the processing. The hair is sourced from Tirupati, India, and assembled at their own factory—a factory that seeks to prioritize the employment of women. This is a way for the company to provide local women with agency and social mobility, and to reduce the risk of slave labor and inhumane work conditions.
“Sunny’s Hair and Wigs carries the finest quality hair available in the retail market.”
This combination of high quality products with a focus on the promotion of women stands out in the industry. Though women largely populate and utilize the beauty industry, most corporations—especially high-end ones—are headed up by men. Sunny’s support of women domestically and abroad is a move that may become more common in the near future, given the current social and political environment in the United States.
Aside from their work to elevate women’s status, Sunny’s has also begun to work to educate beauty professionals at all their locations. Classes at the Atlanta store recently opened. “They’re for stylists interested in the Micro Beaded Weft Installation method,” says Woodbury, which is a hand-tied sewing technique Sunny’s suggests using with their products.
Courses take place over two days and focus on how to conduct successful consultations, installations, removals and reinstallations of the same set of extensions, color, cut, and style techniques, blending, maintenance, and marketing through social media. The dates for their 2018 classes are available on their website, www.sunnyshair.com, along with information about their products and services.
