TAKE HOLD OF YOUR TEXTURE, SEPARATE YOUR STYLE AND PIECE OUT Pureology Introduces Control TwistTM High Hold Liquid Wax

 

Pureology, the industry leader for colour treated hair, introduces Control Twist high hold liquid wax into its award-winning Colour Stylist line. This versatile, high hold liquid wax can be used on damp or dry hair making it a must-have product in every beauty junkie’s arsenal. On damp hair, it can be used as a soft conditioning gel to create lasting, tousled waves or on dry hair to create texture, separation and shine. It can also be combined with other Colour Stylist products to increase their level of hold.

“Control Twist is my new secret style weapon to create a variety of looks. On shorter hair lengths, I can create a chic, separated, piece-y look while on longer hair, it’s perfect for creating a bombshell blowout – think Bridget Bardot meets Marilyn Monroe,” says Ruth Roche, Pureology Colour Ambassador. “It applies and holds like a gel but provides the result and texture of a wax for a beautiful textured look.”

Control Twist high hold liquid wax rounds out the portfolio of Colour Stylist products with formulas that protect and prevent color fade. Like other Colour Stylist products, Control Twist features Pureology’s exclusive Strengthening Anti Fade Complex®, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers provide caring hold that lasts. Unique reflective lipid extracts deliver maximum radiance and olive oil replenishes and nourishes to infuse hair with suppleness, while camelina extract forms a humidity-resistant barrier to help lock in the style. Finally, coriander oil creates mirror surface shine for enhanced colour vibrancy.

The complete Colour Stylist line includes the following styling products:

• NEW! Control Twist high hold liquid wax
• Fortifying Heat Spray protective primer
• Anti Split Blow Dry styling cream
• Silk Bodifier voluminizing mousse
• Root Lift spray hair mousse
• Nourishing Nectar sculpting gel
• Illuminating Curl 24 hour shaping lotion
• Anti Breakage Twist shine texturizer
• Cuticle Polisher shine serum
• Radiance Amplifier anti-frizz shine spray
• Strengthening Control zero dulling hairspray
• Supreme Control maximum hold zero dulling hairspray

 

 

 

 

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.