VERSUS
Milan Fashion Week
Spring – Summer 2013
Hair by Guido, Redken Creative Consultant
Redken Creative Consultant Guido created a super slick, ultra shiny, stick-straight ponytail for the Spring 2013 Versus show – the ultimate match for a collection that called to the 1960’s complete with bright colors, bold prints and mini-dresses.
“We did a very long, very tightly pulled back pony today at Versus, creating the intensely shiny finish by using both Redken hardwear 16 gel and glass 01 serum. It really seems to me both sporty and tough, but is also very precise and minimalist, which goes nicely with the clothing.”
-Guido, Redken Creative Consultant
Create the Look:
- Start with dry hair blow-dried straight, and apply hardwear 16 super strong gel to small sections of hair throughout the crown.
- Right after applying the gel, gather hair into a tight ponytail right at the crown of the head and secure with an elastic.
- Take a small section of hair out from under the ponytail and wrap around the base to cover the elastic. Secure with a pin.
- Apply glass 01 smoothing serum all over the head to smooth and add shine.
- Flatiron entire ponytail in sections until stick straight.
Finish with forceful 23 super strength finishing spray on the crown and pony to catch any fly-away’s for a sleek finish.
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