{"id":20018,"date":"2021-04-22T16:39:17","date_gmt":"2021-04-22T20:39:17","guid":{"rendered":"https:\/\/www.beautyconsultantmagazine.com\/home\/?p=20018"},"modified":"2021-04-23T00:22:03","modified_gmt":"2021-04-23T04:22:03","slug":"introducing-offcourt-athletic-mens-personal-care-brand-launches-with-disruptive-body-spray","status":"publish","type":"post","link":"https:\/\/www.beautyconsultantmagazine.com\/home\/introducing-offcourt-athletic-mens-personal-care-brand-launches-with-disruptive-body-spray\/","title":{"rendered":"Introducing OffCourt: Athletic Men’s Personal Care Brand Launches with Disruptive Body Spray"},"content":{"rendered":"

OffCourt is challenging the status quo.<\/span><\/h1>\n

The new high-performance men’s personal care brand is dedicated to creating functional products with prestige quality at an affordable price. The premium formulas target sweat with clean yet effective ingredients.<\/span><\/h2>\n

We felt the grooming market had a huge gap,” says husband-and-wife co-founders, Jonathan Lawrence and Bani Bahari. “OffCourt fills the need for affordable functional products, without compromise. That means products designed for athletic lifestyles, with elevated fragrances and clean, performance-driven ingredients.<\/p><\/blockquote>\n

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Launching with Performance Body Spray, OffCourt upgrades the body spray experience with the first aluminum-free spray deodorant that doubles as a cologne. Developed for active lifestyles, the highly effective formula and fresh scents offer lasting odor protection pre- or post-workout, and everything in between.<\/span><\/p>\n

Clean, deodorizing ingredients tackle odor, while the premium fragrances give the men’s body spray category the disruption it needs. Available in three signature scents, the brand invested in custom fragrances with top fragrance houses to elevate the experience.<\/span><\/p>\n

Our Performance Body Spray perfectly embodies OffCourt’s product philosophy: multi-functional, technical and differentiated. We have several products in development and each follows this philosophy, Lawrence and Bahari add.<\/p><\/blockquote>\n

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A complete line-up of personal care products, all differentiated for active lifestyles, will follow.<\/span><\/h3>\n

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THE SIGNATURE SCENTS:<\/strong><\/span><\/h3>\n
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Specially formulated by leading fragrance houses Symrise and IFF and curated by world-renowned fragrance developer, OffCourt is launching with three refreshing but distinct fragrances:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Fresh Citron + Driftwood |<\/strong> A burst of citrus that you can’t quite pinpoint, airy driftwood, and touch of minerality. Light, clean, and fresh.<\/span><\/p>\n

Fig leaves + White Musk |<\/strong> Fresh fig leaves and vetiver bring a vibrant, green burst of energy. White musk rounds it out with all-day clean. Green, crisp, and lively.<\/span><\/p>\n

Coconut Water + Sandalwood |<\/strong> A twist of black pepper and cedar, thirst-quenching coconut water, and a steady stream of sandalwood throughout the day. Inviting, deep, and long-lasting.<\/span><\/p>\n

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ABOUT OFFCOURT<\/strong><\/span><\/h3>\n

OffCourt is a high-performance men’s personal care brand with products designed for active lifestyles. The premium, multi-functional products target sweat with clean yet effective ingredients.<\/span><\/p>\n

Eliminating the compromise between effective and accessible, OffCourt creates products that are affordable and functional with prestige quality.<\/span><\/p>\n

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HOW IT BEGAN<\/strong><\/span><\/h3>\n

OffCourt is fueled by a need for masstige grooming products that is personal to the husband-and-wife co-founders. Both wanting more than the big-brand, strong-smelling products with outdat- ed packaging and formulas, they conducted extensive market research to confirm their need was not singular. Their research also found luxury grooming brands to be out of reach, with high price points and language geared toward beauty, as opposed to grooming.<\/span><\/p>\n

OffCourt fills the gap, with high-performance products formulated specifically for men. The brand delivers in look, smell, function and price \u2013 without compromise. Simple packaging. High-end fragrances (investing 2.5x more than mass brands). Clean ingredients. Effective formulas that target sweat. Welcome to Team OffCourt: taking you from amateur to pro.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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THE FOUNDERS<\/strong><\/span><\/h3>\n

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OffCourt is co-founded by Bani Bahari and Jon- athan Lawrence. Bani brings an array of experience to the brand, with an MBA from Columbia Business School and notable work as a Strategy Consultant. Past brand experience includes Glossier and Calvin Klein, but her passion for the beauty industry is inherent as she comes from a family business in premium beauty. Jon, a former Strategy Consultant with Bain & Company, is a real estate development professional and a fitness enthusiast. He brings his invaluable business knowledge, and personal desire for better men\u2019s products, to the brand.<\/span><\/p>\n<\/div>\n

To learn more about OffCourt, click link.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

OffCourt is challenging the status quo. The new high-performance men’s personal care brand is dedicated to creating functional products with prestige quality at an affordable price. The premium formulas target sweat with clean yet effective…<\/p>\n","protected":false},"author":1,"featured_media":20022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[334],"tags":[338],"class_list":{"0":"post-20018","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-self-care-for-men","8":"tag-men-self-care"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/20018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/comments?post=20018"}],"version-history":[{"count":13,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/20018\/revisions"}],"predecessor-version":[{"id":20069,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/20018\/revisions\/20069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/media\/20022"}],"wp:attachment":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/media?parent=20018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/categories?post=20018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/tags?post=20018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}