{"id":22175,"date":"2022-08-05T01:41:14","date_gmt":"2022-08-05T05:41:14","guid":{"rendered":"https:\/\/www.beautyconsultantmagazine.com\/home\/?p=22175"},"modified":"2022-08-05T01:41:16","modified_gmt":"2022-08-05T05:41:16","slug":"man-down","status":"publish","type":"post","link":"https:\/\/www.beautyconsultantmagazine.com\/home\/man-down\/","title":{"rendered":"Man Down"},"content":{"rendered":"\n

CEO of MadeMan \u2018Fires\u2019 Himself to Make Room for a Woman\u2019s Leadership<\/strong><\/h2>\n\n\n\n

Man Down! MadeMan founder, Jeremy Gardner, proved he and his brand are not afraid to change things up in the men\u2019s skincare industry. In a provocative\u00a0Twitter<\/a>\u00a0thread and\u00a0Medium post<\/a>, he announced this morning that he has fired himself as CEO. \u201cBased on my experience and diligently studying our competitors, it\u2019s become clear that every men\u2019s skincare startup is burning through cash to grow sales and completely failing to retain customers,\u201d said founder and former CEO Jeremy Gardner. \u201cThe power of word-of-mouth referrals, education, and reviews common in women\u2019s beauty is rare beyond finite male demographics.\u201d<\/p>\n\n\n

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\u201cWe need feminine energy and understanding to reposition our messaging and catalyze men. For MadeMan to truly reach its potential, it is overdue that women are acknowledged and empowered as guiding lights in men\u2019s self-care journeys.\u201d<\/p>\u2013 MadeMan founder, Jeremy Gardner.<\/strong><\/cite><\/blockquote>\n\n\n\n

Gardner has come to the conclusion that what he needs is a woman in charge. Women can and should be a part of MadeMan\u2019s drive to normalize skincare by getting them invested in men\u2019s self-care. \u201cWhen MadeMan initially teamed up with female ambassadors, I felt unable to balance my concerns of being unable to empower these women to sell our products successfully while staying in control of our messaging,\u201d added Gardner. \u201cI did not understand then that women are the only people who should control our message.\u201d<\/p>\n\n\n

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MadeMan envisions a culture where both men and women see the benefits of self-care and being comfortable enough in their own skin to invest in themselves while finding common ground.\u201dWe require far more than \u2018a woman\u2019s touch\u2019,\u201d Gardner explained. \u201cWe need feminine energy and understanding to reposition our messaging and catalyze men. For MadeMan to truly reach its potential, it is overdue that women are acknowledged and empowered as guiding lights in men\u2019s self-care journeys.\u201d<\/p>\n\n\n\n

\u201cThe power of word-of-mouth referrals, education, and reviews common in women\u2019s beauty is rare beyond finite male demographics.\u201d<\/p> said founder and former CEO Jeremy Gardner.<\/cite><\/blockquote><\/figure>\n\n\n\n

Read Jeremy Gardner\u2019s\u00a0full letter here<\/a> or for more information on MadeMan and the product line, visit\u00a0MadeMan<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

“We need feminine energy and understanding to reposition our messaging and catalyze men. For MadeMan to truly reach its potential, it is overdue that women are acknowledged and empowered as guiding lights in men’s self-care journeys.”<\/p>\n

– MADEMAN FOUNDER, JEREMY GARDNER.<\/p>\n","protected":false},"author":4428,"featured_media":22179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[9,10],"tags":[143,144,76,71,72],"class_list":{"0":"post-22175","1":"post","2":"type-post","3":"status-publish","4":"format-image","5":"has-post-thumbnail","7":"category-featured-articles","8":"category-industry-news","9":"tag-beauty-blog","10":"tag-beauty-editorial","11":"tag-beauty-industry","12":"tag-beauty-magazine","13":"tag-professional-beauty-industry","14":"post_format-post-format-image"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/22175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/users\/4428"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/comments?post=22175"}],"version-history":[{"count":7,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/22175\/revisions"}],"predecessor-version":[{"id":22187,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/22175\/revisions\/22187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/media\/22179"}],"wp:attachment":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/media?parent=22175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/categories?post=22175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/tags?post=22175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}