{"id":2226,"date":"2012-11-15T05:28:59","date_gmt":"2012-11-15T05:28:59","guid":{"rendered":"http:\/\/www.beautyconsultantmagazine.com\/home\/?p=2226"},"modified":"2012-11-15T05:28:59","modified_gmt":"2012-11-15T05:28:59","slug":"turn-up-the-volume-load-up-the-shine","status":"publish","type":"post","link":"https:\/\/www.beautyconsultantmagazine.com\/home\/turn-up-the-volume-load-up-the-shine\/","title":{"rendered":"Turn Up the Volume, Load Up the Shine!"},"content":{"rendered":"
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Turn Up the Volume, Load Up the Shine!<\/strong><\/h4>\n
Pureology Introduces New Lustrous VolumizerTM<\/sup> Bodifying Glaze<\/em><\/h6>\n

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\"\"<\/a>November 2012 (New York, NY) \u2013 Pureology Serious Colour Care knows exactly what women want \u2013 beautiful, long lasting haircolour, and voluminous, bouncy hair. But typical colour services can progressively deplete the hair fiber, causing hair to lose its natural body and lift. Pureology believes women shouldn\u2019t have to choose between beautiful color and lasting volume.
\nPureology is excited to welcome Lustrous Volumizer <\/strong>bodifying glaze into the award-winning Colour Stylist line. The moldable, zero-alcohol thickening gel adds instant volume and shine, while protecting hair from heat styling tools and providing high hold.<\/p>\n

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\u201cLustrous Volumizer<\/strong> creates body and bounce for all hair types,\u201d says Ruth Roche, Pureology Colour Ambassador. \u201cIt has higher hold for people that need an extra kick of volume, especially at the root. I love to use Lustrous Volumizer to create a voluminous, bombshell look as seen on red carpets all over.\u201d<\/p>\n

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Lustrous Volumizer<\/strong> bodifying glaze rounds out the portfolio of Colour Stylist products with formulas that protect hair and prevent color fade. Like other Colour Stylist<\/strong> products, Lustrous Volumizer<\/strong> features Pureology\u2019s exclusive Strengthening Anti Fade Complex\u2122<\/sup>, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers help provide hold that lasts. Unique reflective lipid extracts deliver maximum radiance:\u00a0 olive oil replenishes and nourishes to infuse hair with suppleness, camelina extract helps form a humidity-resistant barrier to help lock in the style, and coriander oil creates mirror surface shine for enhanced colour vibrancy.<\/p>\n

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Tips for the Perfect Blow Dry<\/strong><\/p>\n

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  1. Apply a quarter-sized amount of Lustrous Volumizer evenly to damp hair from root to ends.<\/li>\n
  2. Divide hair in sections and secure with clips.<\/li>\n
  3. Using a natural round brush, take each section and blow dry from root to ends.<\/li>\n
  4. Finish with Pureology Colour Stylist\u2122 Supreme Control\u2122 maximum hold zero dulling hairspray for lasting hold and volume.<\/li>\n<\/ol>\n<\/div>\n

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    The complete Colour Stylist<\/strong> line includes the following styling products:<\/p>\n\n\n\n\n\n\n\n\n
    Volume<\/td>\n\n
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    • NEW! Lustrous Volumizer bodifying glaze<\/li>\n
    • Root Lift\u00ae<\/sup> spray hair mousse<\/li>\n
    • Silk Bodifier\u2122 voluminizing mousse<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    Curl<\/td>\n\n
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    • Nourishing Nectar\u2122 sculpting gel<\/li>\n
    • Illuminating Curl\u2122 24 hour shaping lotion<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    Finish<\/td>\n\n
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    • Strengthening Control\u2122 zero dulling hairspray<\/li>\n
    • Supreme Control\u2122 maximum hold zero dulling hairspray<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    Prep\/Blow-dry<\/td>\n\n
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    • Fortifying Heat Spray\u2122 protective primer<\/li>\n
    • Antisplit BlowDry\u2122 styling cream<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    Shine<\/td>\n\n
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    • Cuticle Polisher\u2122 shine serum<\/li>\n
    • Radiance Amplifier\u2122 anti-frizz shine spray<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
    Texture<\/td>\n\n