{"id":3121,"date":"2013-08-20T15:34:39","date_gmt":"2013-08-20T15:34:39","guid":{"rendered":"http:\/\/www.beautyconsultantmagazine.com\/home\/?p=3121"},"modified":"2013-08-20T15:34:39","modified_gmt":"2013-08-20T15:34:39","slug":"chef-roble-to-launch-a-womens-fragrance-recipe-clique-by-roble","status":"publish","type":"post","link":"https:\/\/www.beautyconsultantmagazine.com\/home\/chef-roble-to-launch-a-womens-fragrance-recipe-clique-by-roble\/","title":{"rendered":"Chef Robl\u00e9 To Launch a Women\u2019s Fragrance Recipe: \u201cCLIQUE by Robl\u00e9\u201d"},"content":{"rendered":"

Newark, NJ \u2013 August 2013<\/strong>\u00a0Chef Robl\u00e9 Ali is taking his talents in the kitchen and applying them to perfume. The star of Chef Robl\u00e9 and Co. teamed up with Brands With Purpose to launch a women’s fragrance.<\/p>\n

The product is expected to launch Spring 2014 and Robl\u00e9 says he’s currently hard at work at developing the scent\u2014dubbed a “fragrance recipe”\u2014that is inspired by his favorite dishes.<\/p>\n

\"Chef<\/a>

Chef Robl\u00e9<\/p><\/div>\n

“As a chef, it seemed a natural fit for me to partner with a top perfumer,” he says. “So much about food and taste is actually scent. I’d say 80-percent. I find the idea of exploring the synergy between capturing the aroma of some of my favorite dishes by creating the first ‘Fragrance Recipe’ intriguing.”<\/strong><\/p>\n

Robl\u00e9 has a clear idea of what he wants to create. “It has to be something so irresistible women will crave it and make it their favorite fragrance,” he says.<\/p>\n

So what might the end result smell like? It won’t be “just another fragrance,” he says. Instead, it’ll include several of my favorite signature courses and dishes, translated in collaboration by one of the world\u2019s top perfumers.<\/p>\n

The fragrance is still in final development stages, but several \u201ccourses\u201d will already be displayed during the\u00a0beautypress \u201cSpotlight Day\u201d<\/strong>\u00a0on\u00a0September 18th in NYC<\/strong>.<\/p>\n

We\u2019re looking forward to present Chef Robl\u00e9\u2019s \u201cSparkling Cocktail\u201d and \u201cFrench Toast Crunch Dessert\u201d which both play an integrate part in the Fragrance Recipe. \u201cNot only will we smell them but taste, as well\u201d, says Robl\u00e9.<\/p>\n

\u201cIt\u2019s been quite a painstaking process to translate these unique flavors and create great-smelling fragrance equivalents, even though many ingredients in the \u201cperfume kitchen\u201d are quite similar to what I\u2019m frequently using in my kitchen\u201d, Robl\u00e9 continues. Several hundred trials resulted in some unique \u201ccourses\u201d which will serve as the signature of this Fragrance Recipe called \u201cCLIQUE by Robl\u00e9\u201d.<\/p>\n

To illustrate the entire process, Brands With Purpose also partnered with the POWERSHOVEL design team. The result is a completely custom designed bottle as delectable as one of Robl\u00e9\u2019s edible creations. Inspired by Robl\u00e9\u2019s love of bringing people together this modern creation is the olfactive appetizer for any event. Sleek clean lines of the bottle lift to the transparent cap meticulously wrapped in just the right amount of golden bling. CLIQUE by Robl\u00e9 is Simple, Timeless, Irresistible.<\/p>\n

The initial line will consist of a 50 ml\/1.7 Fl. Oz. Eau de Toilette (EDT) spray and, to round of the menu, two body care products: a revitalizing Shower Gelee and rich, indulgent Body Butter.<\/p>\n

“So stay tuned to get a whiff!” Robl\u00e9 adds.<\/p><\/blockquote>\n

About Robl\u00e9<\/strong>:<\/p>\n

Robl\u00e9 Ali has quickly become one of the most recognizable chefs as the star of Bravo’s Chef Robl\u00e9 & Co. In Robl\u00e9\u2019s professional career, he\u2019s worked at Abigail Kirsch, alongside Chef Chris Santos on Stanton Social and Beauty & Essex, and also served as the Executive Chef at Avenue. A truly unique talent in the culinary world, Robl\u00e9 is currently working on multiple projects that include a fragrance, wine, books, apparel, music and philanthropy.<\/p>\n

About Brands With Purpose, LLC<\/strong>:<\/p>\n

Brands With Purpose was founded Jan 2013. A \u201cFragrance Agency\u201d supporting brands (fashion, lifestyle, music, celebrities) with the creation of their personal Beauty\/Perfume line. Bart Schmidt\u2019s (managing partner) philosophy and mission is \u201cConnect, Create and Consider\u201d: part of the proceeds support urban youth art and development.<\/p>\n","protected":false},"excerpt":{"rendered":"

Newark, NJ \u2013 August 2013\u00a0Chef Robl\u00e9 Ali is taking his talents in the kitchen and applying them to perfume. The star of Chef Robl\u00e9 and Co. teamed up with Brands With Purpose to launch a…<\/p>\n","protected":false},"author":1,"featured_media":3124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,10],"tags":[],"class_list":{"0":"post-3121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fragrance","8":"category-industry-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/3121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/comments?post=3121"}],"version-history":[{"count":5,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/3121\/revisions"}],"predecessor-version":[{"id":3127,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/3121\/revisions\/3127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/media\/3124"}],"wp:attachment":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/media?parent=3121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/categories?post=3121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/tags?post=3121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}