{"id":3184,"date":"2013-10-01T14:41:38","date_gmt":"2013-10-01T14:41:38","guid":{"rendered":"http:\/\/www.beautyconsultantmagazine.com\/home\/?p=3184"},"modified":"2013-10-01T14:41:38","modified_gmt":"2013-10-01T14:41:38","slug":"japans-no-1-styling-product-touches-down-stateside","status":"publish","type":"post","link":"https:\/\/www.beautyconsultantmagazine.com\/home\/japans-no-1-styling-product-touches-down-stateside\/","title":{"rendered":"Japan\u2019s No.1 Styling Product Touches Down Stateside"},"content":{"rendered":"<div style=\"text-align: center;\"><strong>GATSBY MOVING RUBBER Hair Wax Has Market Share of over 60% in Japan Now available in U.S. on Amazon.com and at Ricky\u2019s NYC<\/strong><\/div>\n<div><\/div>\n<div>Japan\u2019s GATSBY, a popular men\u2019s grooming brand in Asia, targets men\u2019s hair in the U.S. with the arrival of the top styling product MOVING RUBBER.<br \/>\nThe GATSBY hair wax series MOVING RUBBER records No.1 sales in Japan for men\u2019s hair styling 2012. Since its launch in 2006, over 100 million units of MOVING RUBBER were sold to over 10 countries and regions in Asia.<br \/>\nGASTBY manufacturer, Mandom Corporation, recently revealed through extensive research the existence of many GATSBY fan pages created throughout the U.S. and Europe. In reply to this discovery, GATSBY touched down on U.S. <a id=\"_GPLITA_5\" title=\"Click to Continue &gt; by CouponDropDown\" href=\"http:\/\/www.beautypress.com\/pages\/g\/gatsby-global\/gats001com-gatsby-global.html#\">soil<\/a> in April 2013 to forma<a href=\"http:\/\/www.beautyconsultantmagazine.com\/home\/wp-content\/uploads\/2013\/10\/gats001com-gatsbymovingrubber.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3186 alignright\" alt=\"gats001com-gatsbymovingrubber\" src=\"http:\/\/www.beautyconsultantmagazine.com\/home\/wp-content\/uploads\/2013\/10\/gats001com-gatsbymovingrubber-150x150.jpg\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-content\/uploads\/2013\/10\/gats001com-gatsbymovingrubber-150x150.jpg 150w, https:\/\/www.beautyconsultantmagazine.com\/home\/wp-content\/uploads\/2013\/10\/gats001com-gatsbymovingrubber-100x100.jpg 100w, https:\/\/www.beautyconsultantmagazine.com\/home\/wp-content\/uploads\/2013\/10\/gats001com-gatsbymovingrubber-50x50.jpg 50w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>lly test the product\u2019s potential at the Japanese Sakura Matsuri festival in Washington D.C. with the launch of the GATSBY Style Lab. Response from this effort proved extremely favorable by festival attendees thus pointing towards the success of the MOVING RUBBER hair wax launch onto the U.S. market.<br \/>\nGATSBY has made it their mission to expand <a id=\"_GPLITA_1\" title=\"Click to Continue &gt; by CouponDropDown\" href=\"http:\/\/www.beautypress.com\/pages\/g\/gatsby-global\/gats001com-gatsby-global.html#\">marketing<\/a> and distribution in order to reach their current and future fans of the MOVING RUBBER product. GATSBY is now sold on Amazon.com through the GATSBY official store and offered to select U.S. salons. And in addition, they excitedly announce the launch of MOVING RUBBER on the shelves of Ricky\u2019s NYC.<br \/>\nGATSBY MOVING RUBBER is series of hair wax styling products skillfully developed through cooperation by expert stylists from top salons featured frequently in Japanese media. MOVING RUBBER is recognized for its unique ability to create a wide range of <a id=\"_GPLITA_3\" title=\"Click to Continue &gt; by CouponDropDown\" href=\"http:\/\/www.beautypress.com\/pages\/g\/gatsby-global\/gats001com-gatsby-global.html#\">hairstyles<\/a>. From casually arranged to elaborative styles, GATSBY promises that any desired hairstyle can be made easy and by anyone with the use of their product. Plus, once MOVING RUBBER is applied to the hair, rearranging the style becomes effortless due to the unique moveability and hold of the product.<br \/>\nAvailability:<br \/>\nMOVING RUBBER is available on Amazon.com and offered to select U.S. salons. It will be launched at Ricky\u2019s NYC in November 2013.<\/div>\n<div>\nAbout GATSBY: GATSBY is a Japanese men\u2019s grooming brand launched in 1978. Product categories available on the Japanese market include hair styling, facial care, <a id=\"_GPLITA_2\" title=\"Click to Continue &gt; by CouponDropDown\" href=\"http:\/\/www.beautypress.com\/pages\/g\/gatsby-global\/gats001com-gatsby-global.html#\">skincare<\/a>, body care, shaving, fragrance, etc. GATSBY is dedicated to responding to the needs and wants of today\u2019s young fashionable male through their line of cosmetics. Annual sales of GATSBY in fiscal 2012 amounted to JPY34.8 billion.<br \/>\nAbout Mandom Corporation: Mandom Corporation the manufacturer of GATSBY products was established in 1927 with head office in Osaka, Japan. Mandom Corp. manufactures men\u2019s and women\u2019s cosmetics. Annual sales of fiscal 2012 was JPY60.4 billion.<\/div>\n<div><\/div>\n<div>GATSBY USA Site:<a href=\"http:\/\/www.gatsbyglobal.com\/usa\/\" target=\"_blank\"> http:\/\/www.gatsbyglobal.com\/usa<\/a><\/div>\n<div>GATSBY Official Store Amazon.com for consumers: <a href=\"http:\/\/www.amazon.com\/gp\/browse.html?ie=UTF8&amp;marketplaceID=ATVPDKIKX0DER&amp;me=AXWDQ8S1MHRAX\" target=\"_blank\">http:\/\/www.amazon.com\/gp\/browse.html?ie=UTF8&amp;marketplaceID=ATVPDKIKX0DER&amp;me=AXWDQ8S1MHRAX<\/a><\/div>\n<div>GATSBY Amazon Brand Page: <a href=\"http:\/\/www.amazon.com\/GATSBY\" target=\"_blank\">http:\/\/www.amazon.com\/GATSBY<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>GATSBY MOVING RUBBER Hair Wax Has Market Share of over 60% in Japan Now available in U.S. on Amazon.com and at Ricky\u2019s NYC Japan\u2019s GATSBY, a popular men\u2019s grooming brand in Asia, targets men\u2019s hair&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,34,39],"tags":[],"class_list":{"0":"post-3184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hair-care-for-men","8":"category-men","9":"category-tools-for-men"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/3184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/comments?post=3184"}],"version-history":[{"count":3,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/3184\/revisions"}],"predecessor-version":[{"id":3189,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/3184\/revisions\/3189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/media\/3186"}],"wp:attachment":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/media?parent=3184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/categories?post=3184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/tags?post=3184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}