Focusing on a target demographic may seem like you\u2019re limiting yourself and putting yourself into a box, but doing so makes establishing your brand and your online presence much easier. If you try to cater to too many demographics, you\u2019ll exhaust yourself. It also asks a deeper question of: What image do you want to project? Who are you? What is your product? and…Who do you envision enjoying it? You will be surprised at the diversity you pull in when you know who you are as a brand. Finding your voice may take time, but putting in the effort is well worth the pay off.<\/p>\r\n\r\n\r\n\r\n Know Your Product or Service<\/strong><\/p>\r\n\r\n\r\n\r\n It\u2019s a given: You need to know your product. But you need to know everything about a product. What makes it different? What niche are you filling in the market? Why should clients come to you? What\u2019s so special about what you\u2019re offering? Knowing the answers to these questions helps you understand not just your product, but your place in your target market as well.<\/p>\r\n\r\n\r\n\r\n Inject A Little of Yourself into Your Platform<\/strong><\/p>\r\n\r\n\r\n\r\n With social media, brands and consumers have been more connected than ever. That is to say, anyone can directly contact a brand. I\u2019ve even had customer services issues solved via DM, so keep the human behind the screen front and center. People want to support people, and balancing personal posts and work posts will ensure a following that stays with you. People love to feel like they can relate, so don\u2019t always be so perfect in your posts that it becomes boring. Don\u2019t be afraid to show that you\u2019re actually human!<\/p>\r\n Community is the always-redeeming quality about social media\u2014it unites people far and wide. And this is your chance to build your own around your passion and your career.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n Build a Community<\/strong><\/p>\r\n\r\n\r\n\r\n Community is the always-redeeming quality about social media\u2014it unites people far and wide. And this is your chance to build your own around your passion and your career. So, make engaging posts, ones that people want to comment on. Respond to those comments and engage with your community. They\u2019re investing in you because you\u2019re a real person, so don\u2019t be afraid to show them some love.<\/p>\r\n\r\n\r\n\r\n Never Doubt the Power of Email<\/strong><\/p>\r\n\r\n\r\n\r\n Every social media site has an algorithm that is meant to help consumers see pictures from the accounts they want to see, and this can often hinder growth for a lot of accounts. But guess what doesn\u2019t have an algorithm? Email! It\u2019s still the best form of internet marketing and is often underutilized. Link to it on every social media page and be sure your clients give you that information after their first visit with you. It should be the core of you online presence.<\/p>\r\n\r\n\r\n\r\n Images courtesy of Wikimedia Commons<\/em><\/p>\r\n\r\n\r\n\r\n Please share below some of your favorite social media tips that have helped you grow your online presence!<\/p>\r\n","protected":false},"excerpt":{"rendered":" Social media has been a key asset in growing the clientele of and arching the work of beauty professionals over the past decade, and it doesn\u2019t look like it\u2019s going anywhere anytime soon. So much…<\/p>\n","protected":false},"author":3619,"featured_media":5449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[110,77,141,143,109,144,76,71,113,285,267,80,284,83,142,72],"class_list":{"0":"post-5447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trendsetter","8":"tag-all-business","9":"tag-atlanta","10":"tag-beauty","11":"tag-beauty-blog","12":"tag-beauty-business-tips","13":"tag-beauty-editorial","14":"tag-beauty-industry","15":"tag-beauty-magazine","16":"tag-beauty-professionals","17":"tag-branding","18":"tag-business","19":"tag-educator","20":"tag-marketing","21":"tag-new-york","22":"tag-professional-beauty","23":"tag-professional-beauty-industry"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/5447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/users\/3619"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/comments?post=5447"}],"version-history":[{"count":3,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/5447\/revisions"}],"predecessor-version":[{"id":5461,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/posts\/5447\/revisions\/5461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/media\/5449"}],"wp:attachment":[{"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/media?parent=5447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/categories?post=5447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beautyconsultantmagazine.com\/home\/wp-json\/wp\/v2\/tags?post=5447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/www.beautyconsultantmagazine.com\/home\/wp-content\/uploads\/2019\/03\/unnamed.jpg?fit=959%2C1024\")
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