{"id":5723,"date":"2019-06-10T19:48:43","date_gmt":"2019-06-10T19:48:43","guid":{"rendered":"https:\/\/www.beautyconsultantmagazine.com\/home\/?p=5723"},"modified":"2019-06-10T19:48:43","modified_gmt":"2019-06-10T19:48:43","slug":"natural-cosmetics-conference-2019-authentic-and-innovative-into-the-future","status":"publish","type":"post","link":"https:\/\/www.beautyconsultantmagazine.com\/home\/natural-cosmetics-conference-2019-authentic-and-innovative-into-the-future\/","title":{"rendered":"Natural Cosmetics Conference 2019: authentic and innovative into the future"},"content":{"rendered":"
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Nothing is constant but change, and this holds true for beauty retail in particular. The retail landscape is changing with unprecedented dynamics, hardly conceivable a decade ago. The digitalization, changing consumer demands and the general turn towards increased sustainability are distinctly depicting the necessity for retail to redefine itself.<\/p>\n

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\u201cAuthentic and innovative into the future\u201c<\/p>\n<\/blockquote>\n

12th edition of the Natural & Organic Cosmetics Conference in Berlin on September 24 & 25, 2019<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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During the 12th edition of the Natural & Organic Cosmetics Conference held September 24 & 25, 2019, \u201eChanging for the Future\u201c will be a focal topic of the program. Keynote speaker Marta Kwiatkowski Schenk, Senior Researcher und Deputy Head Think Tank at the Gottlieb Duttweiler Institute, will provide insights to future prospects of beauty retailing. In her presentation, the futurologist will explain how tomorrow \u0301s customers make purchasing decisions and what type of product presentation is future-oriented. She will also address the digital approach and focus on what significance apps and social media will have in the long term. A key factor in the future, however, will be the changing consumer demands.<\/p>\n

“Clean Beauty is one of several current consumer trends, embedded in a global wellness movement that is not only of interest to women, but a logical continuation of a society living in a saturated consumer environment, striving for orientation in the pursuit of happiness. In this context,looking good means feeling good and healthy\u201c, explains Marta Kwiatkowski Schenk.<\/p><\/blockquote>\n

Due to the changing consumer demands, marketing has also undergone changes. \u201eTraditional campaigns are no longer the sole solution for customer acquisition and customer loyalty \u2013 digitalization in beauty retailing is in full swing. Particularly for younger consumers, the emotional bond with brand products happens through social media and digital consulting services. This change has a significant effect on brands and stationary retail\u201c, states Wolf L\u00fcdge, program chairman and manager of the naturkosmetik verlag, which in cooperation with the VIVANESS hosts the Natural & Organic Cosmetics Conference.<\/p>\n

And if there is one thing that younger generations \u2013 who are ever so active in the new media channels \u2013 agree on, it \u0301s to shop online. For some that \u0301s tailwind, for others it \u0301s headwind \u2013 but online retail has become indispensable. The opportunities and risks of marketplaces such as Amazon & Co. are the topic of the presentation by Jun.-Prof. Dr. Erik Maier. The expert \u2013 Junior Professor for Retail- and Multi-Channel-Management at the HHL Leipzig Graduate School of Management \u2013 will take stock during the Natural & Organic Cosmetics Conference and illustrate the Profitability of digital and stationary distribution concepts.<\/p>\n

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But today \u0301s consumers are critical about what they buy: Zero waste and the conservation of resources are in high demand. A topic that also concerns the organic cosmetics industry and is being discussed globally is reef-safe sun protection.<\/p>\n

Together with the conference \u0301s attendees, Alexandra Cousteau will delve below the surface with her presentation \u201eCoral Bleaching in the Oceans\u201c and raise awareness of how sunscreen products are damaging the oceans. The Explorer, Storyteller, Ocean Advocate and granddaughter of Jacques Cousteau, a pioneer of marine research, has launched a global initiative for reforestation of the oceans with her campaign OCEANS 2050.<\/p>\n

\u201cAuthentic and innovative into the future<\/em>\u201c is the motto of the Natural & Organic Cosmetics Conference held September 24 & 25, 2019. More than 250 executives from the entire cosmetics industry will focus on essential topics in presentations and discussion groups.<\/em><\/p>\n

Other current topics of the Natural & Organic Cosmetics Conference:<\/strong><\/p>\n