Throughout the decades, brow looks come and go. Full, bushy brows evoke 80s-era Brooke Shields. Super skinny brows scream late 90s. Recently, the perfectly painted \u201cInsta Brow\u201d has been having a major moment.<\/p>\n
For 2019, a more easy-going, lower-maintenance, natural brow is trending. To achieve this look, we tapped brow guru Umbreen Sheikh for her best tips. As a licensed cosmetologist and Founder + CEO of Wink Brow Bar, Umbreen is a bonafide brow savant. Here\u2019s how she \u2013 and her teams at Wink\u2019s multiple locations in New York City, Brooklyn and London \u2013 are helping clients live their best brow lives.<\/p>\n
\u201cThe goal is a soft, subtle look that lends definition. Straight, hard lines are to be avoided at all costs.\u201d<\/p><\/blockquote>\n
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Umbreen Sheikh\u2019s Top 6 Brow Tricks<\/strong><\/p>\n <\/p>\n
1. Assume the position<\/strong><\/p>\nWhile you might think you need to park yourself thisclose to the mirror to precision-groom your brows, that isn\u2019t actually the case. \u201cStanding too close can throw-off your brow proportions, and make you lose perspective on the overall shape,\u201d says Umbreen. \u201cFor best results, stand at least one foot away.\u201d<\/p>\n
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2. Break out the brush<\/strong><\/p>\nShort on time? At the very least, give your brows a thorough brushing. Stroke up and over, and then anchor your arches with a dab of brow gel or clear mascara. (More on brow gel shade-selection below.) FYI, the Wink tool of choice has an angled side and a spoolie on one end, so consider investing in a brow brush of similar quality. You\u2019ll be using it every day, so it will pay for itself in no time.<\/p>\n
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3. Select your ideal shade<\/strong><\/p>\nPicking the perfect, slam-dunk shade of gel, pencil or powder is crucial, so this is where you need to spend real quality time. As a general rule, you\u2019ll want to match your hair roots, which are typically one shade lighter than your brows. \u201cMost women want their brows to add definition to their face, and not \u2018read\u2019 as harsh or aggressive,\u201d says Umbreen. \u201cMatching your brows to your roots does that.\u201d With one exception, Umbreen cautions. \u201cIf you\u2019re blonde, go a shade darker than your roots. Otherwise, you\u2019ll look washed-out.\u201d NOTE: If you opt for professional brow tinting, which lasts for up to four weeks and is among Wink\u2019s most popular services, you can skip this shade-selection tip altogether. How easy is that?<\/p>\n
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4. Get a little nosey<\/strong><\/p>\nOne of the very best things about next-level brow grooming, whether you master it yourself or pop by Wink for professional assistance, is that it allows you to visually alter the shape of your nose. Thinner, wider \u2013 whatever nose look you\u2019re after, beautiful brows can help you get there. If you\u2019re opting for thinner, Umbreen recommends drawing an imaginary vertical line from the tip of your nose to the beginning of your brow, and then focusing your shade-filling right there at the start. To make your nose appear wider, do the opposite and focus your shade-filling at the end of your brow, not the beginning.<\/p>\n
5. Pencil (or powder) it in<\/strong><\/p>\nWhichever shade format you choose, the absolute key to success is to follow the basic shape of your existing brow. Go easy, and only add color between hairs, as needed. \u201cThe idea is to shade, not \u2018draw\u2019 your brows on from scratch,\u201d says Umbreen. \u201cThe goal is a soft, subtle look that lends definition. Straight, hard lines are to be avoided at all costs.\u201d<\/p>\n
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6. Between brow appointments, \u201ccheat\u201d with concealer<\/strong>
\nPressed for time? If you can\u2019t make it into Wink or carve-out 15 minutes to do a thorough DIY bathroom brow-grooming sesh, Umbreen recommends adding a dab of concealer on the most unruly hairs. \u201cWhatever you do, resist the temptation to just yank them out,\u201d she says. \u201cBrows add so much structure and personality to your face that you really want to take your time, and groom properly. Or better yet, head to Wink, and let us help.\u201d<\/p>\n <\/p>\n
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ABOUT UMBREEN SHEIKH, FOUNDER + CEO<\/strong><\/em><\/p>\n <\/p>\n
The #BossLady of Brows, London-born \/ New York-based Umbreen Sheikh is on a mission to embrower every woman she comes in contact with.<\/p>\n
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A second-generation cosmetologist, Umbreen learned the ancient technique of threading from her mother, who owned several London salons. In transferring this centuries-old knowledge to her curious, capable daughter, little did Umbreen\u2019s mother know that she was setting the stage for a brow-centric beauty empire.<\/p>\n
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Of course there were plot twists along the way, namely Umbreen\u2019s decision to attend University at King\u2019s College London and obtain a degree in Biomedical Sciences. But it was a post-University move to Manhattan that would eventually bring Umbreen, full-circle, right back to brows.<\/p>\n
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After marrying in 2003 and relocating to New York with her seasoned financier husband, Umbreen spent time in the publishing world, as the PR Director for a niche magazine. Simultaneously, she was starting a family of her own. By 2011, she had two children. And once her tots were securely tucked away in school for most of their day, Umbreen knew it was time to get cracking on her career.<\/p>\n
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But what to do?<\/p>\n
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Like all visionary entrepreneurs, Umbreen started with what\u2019s known in the biz world as a\u00a0 Need-Gap Analysis. What product or service was she \u2013 and busy, demanding, like-minded women just like her\u00a0 \u2013 missing?<\/p>\n
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It wasn\u2019t long before Umbreen landed on next-level organic threading as the ultimate unmet beauty need. By 2014, she\u2019d developed the concept for Wink Brow Bar. And ever since, she\u2019s been in full-on growth mode \u2013 adding locations, services and products at breakneck speed. Seguing from luxury threading studio to immersive beauty brand, today\u2019s Wink is covering all the bases.<\/p>\n
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In addition to caring for her family and running her business, Umbreen is heavily involved in philanthropic endeavors. As a committee member of Developments In Literacy, she has helped educate 27,000 Pakistani girls. She is also a Lotus Circle Advisor for The Asia Foundation, a non-profit organization committed to advancing the rights and opportunities for women throughout Asia.<\/p>\n
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Umbreen resides with her family in New York City.<\/p>\n
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Peace and Embrowerment to all!<\/p>\n
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For more information: Wink<\/a><\/p>\n <\/p>\n
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