Yellow Nails? Mellow that Yellow with butter LONDONS new product launch!
Spring is just around the corner and manicures are in full force! Butter LONDON proudly announced the launch of its first-ever Nail Brightening Treatment, Mellow the Yellow, just in time for spring! This opalescent Nail Brightening Treatment is designed to act as both a skincare treatment and a 10-Free nail lacquer. On the surface, Mellow the Yellow coats nails with a pearly pop of color, instantly brightening the appearance of yellowing for a fresh, shimmery look. At the same time, it targets the root of the problem by gently exfoliating the nail surface with its clean, skincare-infused formula and plant-based extracts. Inspired by the brand’s philosophy that proper nail care is the stroke of brilliance behind every manicure, this brand-new product is a must-have for your next mani-pedi.
“Yellowing nails is a common complaint for women and men alike, but until now, most treatments were based on DIY hacks such as soaking nails in lemon juice and baking soda,”
Julie Campbell, General Manager of butter LONDON.
Nails experience many stressors, between harsh formulas and practices or regular wear and tear, they are often in dire need of TLC to help repair the damage. Formulated with powerhouse skincare ingredients like Vitamin E and a blend of natural exfoliants, including Citric Acid and Lemon Fruit Extract, Mellow the Yellow works to gently exfoliate dry, damaged nails while its skin-conditioning formula gently penetrates the surface of nails to help improve the appearance of yellowing, leaving nails looking brighter, smoother and renewed. “Yellowing nails is a common complaint for women and men alike, but until now, most treatments were based on DIY hacks such as soaking nails in lemon juice and baking soda,” says Julie Campbell, General Manager of butter LONDON. “The launch of Mellow the Yellow comes as a personal passion project of mine and I’m so excited to deliver to the market a luxurious solution to an everyday problem.”
“We believe makeup and nail polish should be easy, leave you looking polished with Feel Good Beauty you can trust“
Packaged in butter LONDON’s sleek nail lacquer bottle, Mellow the Yellow features a curved nail applicator to help easily coat the nail in one swipe, covering the nail in its luminous, vitamin-rich nail treatment. This product is the next nail care breakthrough to join the butter LONDON Nail Care Treatment collection, accompanying their other products, the award-winning Jelly Preserve Nail Strengthening Treatments and multi-tasking Sheer Wisdom Nail Tinted Moisturizer. All-butter LONDON nail treatments, including Mellow the Yellow, are 10-Free, excluding any harsh chemicals to its products formulas. Instead, the brand uses clean, Feel-Good Beauty ingredients that help strengthen and condition the look of nails.
Butter-LONDON was founded in 2005 by a British entrepreneur and London’s premier fashion manicurist. Making its way to the runway, butter-LONDON captured a refreshingly hip fashion sense to nails. This luxury approach—”fueled with a better-for-you ingredient philosophy”—quickly made butter LONDON one of the first world-renowned, high-fashion 3-Free nail lacquer brands. Today, they create creative looks using products that are both trendy and good for you. For more about the Mellow the Yellow Nail Brightening Treatment and the butter LONDON line, visit butterlondon.com
