On Tuesday, June 19th 2012 (New York, NY), premiering organic boutique beauty brand Me & The Girls received the highly coveted award of “Best New Product” during the internationally celebrated 2012 HBA Global Beauty Expo, which was housed within New York City’s famed Jacob Javits Center.
The international beauty expo, afforded attendees the opportunity to not only engage Sharon Hackney, founder/CEO of Me & The Girls, but guests were also gifted products from the brands spring/summer 2012 collection which concentrated on moisture, be it replenishing and/or enhancing by way of the emollient reparative butter found in the exotic cupuacu seed. Sustainably harvested from the rainforests of Brazil, the natural ingredient is known for its superior moisture retention properties. From the eclectic decorative tropical themed booth to the fragrant scent produced by the natural ingredients found within each of the six (6) key Me & The Girls product offerings, guests were taken on a magic carpet ride of sensual pleasure often evoked by more seasoned and commercial beauty brands, and not one who recently launched its website just days before.
As a participant in the emerging brand sanctioned “Splash Pavilion”, Me & The Girls was afforded the opportunity to present a product from the spring/summer collection, the Sugar Body Scrub, which would be showcased within the “New Product Innovations Showcase”. By participating, attendees of the HBA Expo were allowed to vote for the product they deemed as not only the most innovative, but also the most effective and coveted. During the red carpet awards ceremony Me & The Girls was awarded the highly sought after “Best New Product” title after having only a window of 5 hours to promote, display and demonstrate the products rewarding characteristics.
Sharon Hackney, Me & The Girls Founder and CEO, was quoted as saying:
“I am the recipient of unimaginable favor. It is rewarding enough to be included in the Splash Pavilion at the HBA, but to also have our product highlighted and recognized as the best new product among your peers is all too surreal. I feel both humbled and validated all within the same breath.”
From the branded eco friendly packaging to the inclusive name and sustainable outsourced cupuacu seed butter, Me & The Girls is well on its way to proving that organic beauty brands are more than just brown packaging and shea butter.
“Me & The Girls” Spring/Summer 2012 Collection:
Lavandula Revive Foot Scrub 3 oz $24.00
Lavandula Revive Foot Softening Crème 1.5 oz $25.00
Limonum Sugar Body Scrub 8 oz $32.00
Bar Beleza Multi-Use Beauty Bar 1.5 oz $38.00
Moon™ Anti-Aging Night Moisturizer 1 oz $36.00
Moon™ Beauty Serum 1 oz $38.00
Available at: www.meandthegirls.com
About Me & The Girls
Me & The Girls, a luxury boutique style skin care line, offers lush anti-aging moisturizers and exfoliants that actively replenish while simultaneously nourishing all skin types. The collection, which contains at least 99% NOP (National Organic Program) certified organic materials, is sustainably sourced through domestic importers and suppliers. Organic Cupuacu Seed Butter, used for its superior replenishing moisturizing properties, is the premier results driven ingredient in the Me and the Girls signature collection. All products are non-toxic, chemical free and VEGAN.
As a “Beneficial Organic Beauty” brand we focus on the development of only the most effective and lush moisturizers that actively work towards restoring your skin to its original soft, youthful and beautiful state. Each purchase works in tandem towards guaranteeing a healthy working environment that fosters creativity, inclusivity and respect among our employees. Sales generated supports organic farmers in their tireless efforts towards producing safe organic crops, which allow fair trade workers the freedom to sustainably harvest lush pods and seeds at respectable and competitive wages.
“At the core of the brand is our sincere effort to facilitate education and social justice for women and girls in the United States and abroad. A portion of all profits are donated to vital organizations with goals that mirror our key values.”
-Sharon Hackney Me & The Girls Founder/CEO
