EAU THERMALE AVÈNE WINS TOP HONORS FROM SELF MAGAZINE
Avène Cleanance Gel Soapless Cleanser Named “Best Anti-Acne Cleanser” in 2013
by SELF Magazine’s 14th Annual Healthy Beauty Awards
For the fourth time within the last five years, Eau Thermale Avène, dedicated to sensitive skin and number one in European pharmacies among skincare brands, emerged as one of the winners of SELF Magazine’s annual Healthy Beauty Awards, landing the distinction of “Best Anti-Acne Cleanser” 2013 for Avène Cleanance Gel Soapless Cleanser. The widely read Condé Nast publication, which focuses on living well, giving back and inner and outer beauty, tapped more than 1600 SELF readers from across the country to vote on their favorite beauty products—based on products that deliver on their promise—in five different categories, Hair, Makeup, Face, Body and Sun.
The select group of SELF participants personally tested 1, 505 types of products, commenting on criteria such as texture, scent, packaging, ease of use, benefits, product performance and overall results. Products, with pricing that ranged from $1.59 to $450, were considered by category, not price. When all the votes were in, 59 products emerged as winners. Face products, including cleansers, creams, lotions and scrubs, were by far the largest grouping—in all, 492 face products were tested—with only 14 winners in this highly competitive category.
The impact of having products rated by readers was communicated at the celebratory SELF 14th annual Healthy Beauty Awards breakfast on May 7. Attendees learned that in an era when relationships and direct communication between consumers and beauty brands are more critical than ever, the reader-driven SELF Healthy Beauty Awards gives consumers a highly effective platform to exert their influence. Avène Cleanance Gel Soapless Cleanser, along with the other 58 winning products, is currently prominently featured in the May 2013 issue of the magazine. “We are honored to receive this recognition from SELF Magazine, especially given the wide scope of their in-depth product testing and the power of building relationships with consumers. This award is especially meaningful to us as our product received the most number-one votes and positive comments in its category from highly selective judges of excellence, the SELF readers,” said Jacqueline Flam Stokes, Vice President, Retail Sales & Marketing, Avène and Klorane.
About Avène: The heritage of dermo-cosmetic brand Eau Thermale Avène dates back over 260 years to the discovery of the curative properties in thermal water. Originating as rain, the water filters through the Cévennes Mountains absorbing precious minerals and trace elements for 40 years until it reaches the mouth of the ancient Sainte-Odile spring. The modern age of Avène began in 1975 when Pierre Fabre, the now second-largest, independent pharmaceutical company in France, acquired the spring and its surrounding land. Since then, over 300 stringent biological, pharmacological and clinical studies on the thermal water have been conducted by Pierre Fabre and independent researchers to substantiate the skin healing and soothing benefits. Low in mineral content, rich in softening silica and bacteriologically pure, it is ideal for the treatment of skin conditions like atopic dermatitis, eczema and psoriasis. The Avène Dermatological Hydrotherapy Center, based on these properties and the legacy of the first thermal establishment built there in 1743, welcomes up to 2,800 patients a year to its state-of-the-art medical facility to treat skin conditions in adults and children. Launched in 1990 the Eau Thermale Avène skincare brand was created to capture these same healing benefits to soothe sensitive skins worldwide.
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